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来历：知乎
技法再好，不如心法好。技法视情况而变，而心法例以稳定应万变。以下这20条原则是技法还是心法，那就仁者见仁智者见智啦。
做好设想的20条黄金原则 Design Elements (豆瓣)
1. Have a concept.
必须有一个概念。
2. Communicate; don't decorate.
需要相同；不需要装潢。
3. Speak with one visual voice.
- make all the parts talk to each other in the same language.
用一种视觉说话来表达。
4. Use two typeface families maximum. OK, maybe three.
最大限度地应用两种或三种字体。
5. Show one thing first.
- focus viewers's attention on one important thing first, and then lead them through the rest. Steadily decrease the activity of each less important item in a logical way to help them get through it.
分清主次，前后反击。
6. Pick colors on purpose.
- choose colors that are right, not those that are expected.
按需挑选色彩。
7. If you can do it with less, do it.
假如可以做到“少即是多”的结果，就去做吧。
8. Negative space is magical - create it, don't just fill it up!
负空间具有奇异的气力。
9. Treat the type as image, as though it's just as important.
把字体看成图像停止设想。
10. Type is only type when it's friendly.
- make it legible, readable.
让字体结果具有亲和力。
11. Be universal; remember that it's not about you.
让作品大家都能看大白，不是自娱自乐。
12. Squish and separate.
- create contrasts in density and rhythm by pulling some material closer together and pushing other material further apart.
消息有致：构成密度节奏与开放空间。
13. Distribute light and dark like firecrackers and the rising sun.
- make sure there's a wide range of tonal value.
烟花与朝阳：放置明暗关系。
14. Be decisive. Do it on purpose - or don't do it at all.
要果断。
15. Measure with your eyes: design is visual.
用眼睛丈量。
16. Create images - don't scavenge.
- make what you need. Try not to rely on what already exists.
建造自己所需之物；不要选用现成之物。
17. Ignore fashion. Seriously.
- design and style it around meaning, not the audience's expectations of current stylistic conceits.
对风行置之不理。
18. Move it! Static equals dull.
- two-dimensional visual stuff is flat and lifeless, is less likely to be interested in by brain.
动起来！静止即是索然无味。
19. Look to history, but don't repeat it.
回首历史，不重蹈覆辙。
20. Symmetry is the ultimate evil.
对称是最大的祸患。
原文地址：https://zhuanlan.zhihu.com/p/31184901
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发表于 2023-2-19 11:00:08